eFurniture is a Berlin-based furniture producer that provides high-quality custom-made furniture products. The company owns multiple brands, all of which have a unique philosophy and strategy, but are powered by the same people and by the same infrastructure, both offline and online.
Holzconnection is their original brand that’s been present on the German market for over 30 years. What started as a small family business, ultimately grew to 15 physical stores across Germany and a strong online presence. The overall vision of their online strategy is to introduce their original philosophy to a new audience and provide a unique, innovative and simple custom furniture ordering experience.