REQUIREMENTS AND CHALLENGES:
MYD3SIGN vision was to create products and services that enable users the qualities of custom sector in furniture industry. It was about creating a way for users to experience customized products by creating their own furniture products following their aesthetical, technical and economic requirements.
Minding the fact that MYD3SIGN was a new concept and brand, with no previous online presence, it was really important to put the emphasis on the purity of webshop design and to create a new and powerful brand identity.To ensure consistency in a visual language, we created a two-color scheme (yellow and grey). The grey was there to give the brand sophistication and allow product visibility. The yellow, on the other hand, allowed products to shine and invite users to act.
Through our creative process, we produced several visual artifacts (mockups, images, code) and all sorts of other materials needed to match their expectations by following latest market trends. After many iterations between the teams, we have worked collaboratively until we could finally take a look back on final project proposal and be confident that the design will have a real impact on custom furniture market!
The most important requirements and challenges that were put on our table were:
- Prepare MYD3SIGN visual identity that communicates proper values
- Design eCommerce webshop following clean-design trends
- CSV import module for upload of product part variations and corresponding prices
- Conceptualize and develop highly-efficient product configurator accompanied with simple interface to enable intuitive UX when selecting different attributes of each product part variation
- Create inspirational image gallery that changes dynamically per every configured variation and enables users to visualize products in space and make satisfying purchase decision
- Ensure that such complex and layered webshop elements enable simple UX on all devices in several languages